The initiative marks the second year of Toyota’s Principal Partnership with the England and Wales Cricket Board, alongside its role as Automotive Partner to Cricket Ireland and Cricket Scotland. The programme continues to focus on growing grassroots participation across all ages, abilities and backgrounds.

More than 1,800 clubs took part in the ECB’s Get Set Weekend (28–29 March), preparing facilities and reconnecting communities ahead of the 2026 season.

Off the field, Toyota is also expanding access to cricket through funding thousands of All Stars bursaries, supporting the disability game and appointing Joanna Lumley as Chief Cricket Officer to encourage wider participation.

Toyota has reinforced its long-term commitment to the sport with the return of the Good For Cricket Prize Draw, aiming to help clubs across the UK collectively raise £500,000 in 2026.

Following a successful first year that generated more than £290,000 for over 700 clubs, the initiative allows clubs to sign up for free and access a personalised fundraising page. Supporters and local communities can then purchase prize draw tickets to contribute directly to their club’s fundraising efforts.

The prize pool includes:

Three brand-new Toyota vehicles: the Aygo X Hybrid, RAV4 and Toyota C-HR+ all-electric SUV

Exclusive experiences: hospitality packages and masterclasses led by international players and professional coaches

Additional rewards: tickets, hospitality experiences and a range of other prizes

Crucially, participating clubs will retain 100 per cent of the funds raised through ticket sales, ensuring direct investment into local teams, facilities and the long-term sustainability of grassroots cricket.

India Newman, a volunteer at St Albans Cricket club commented: “It is so important to have these vital funds put back into the club. Whether it’s for new equipment or replacing sight screens, these are the essentials that make a cricket club a special place to be. This support ensures everyone is able to enjoy the club and its facilities to the fullest."

Marking the launch of the Toyota Good for Cricket Prize Draw, last weekend’s ECB Get Set Weekend once again mobilised a huge nationwide push to get clubs ready for the 2026 season. With Toyota as Title Partner, more than 39,500 volunteers from 1,800 clubs rolled up their sleeves to prepare grounds and facilities for the months ahead. From tidying pavilions and repairing equipment to bringing local communities together, the weekend celebrated the shared effort that keeps grassroots cricket thriving and ensures clubs are ready to welcome players this summer.

More than 75 Toyota dealerships nationwide supported Get Set Weekend, helping clubs across the country prepare their pitches ahead of the season. Three England international players, Lauren Bell, Issy Wong and Sam Curran, also made a surprise appearance at St Albans Cricket Club, supporting the club across the Get Set Weekend.

Lauren Bell, England Women’s cricketer commented: “Get Set Weekend is a great initiative. I remember helping my dad at the cricket club when I was younger, and it always brought everyone together. It really kicks off the excitement for the summer and helps clubs get everything in place to start playing outdoors again, which is what everyone’s been working toward all winter.”

Luigi Ksawery Luca’, President and Managing Director at Toyota, commented: “As we enter our second year as Principal Partner to the ECB and Automotive Partner to Cricket Ireland and Cricket Scotland, we are more committed than ever to grassroots cricket and making cricket a game where everyone belongs. From supporting ECB’s Get Set Weekend to re-launching our Good For Cricket Prize draw, where clubs keep every penny they raise, our focus remains on growing the game and providing tangible support to the people that make this sport great. We’re proud to be part of the ECB's commitment to helping the next generation of players, volunteers and fans thrive and are looking forward to the coming summer of cricket.”

Leshia Hawkins, ECB Managing Director, Recreational Game, said: “We’re incredibly grateful to Toyota for their continued support in championing the grassroots game. The Good For Cricket Prize Draw benefited hundreds of clubs last year and their support for Get Set Weekend contributed to more than 39,500 volunteers supporting over 1,800 clubs, which is extraordinary. It is a powerful reminder that cricket simply wouldn’t happen without the people who give their time, energy and passion to their local communities.”

Mobility for All: championing an Inclusive game

As Principal Partner of the ECB and Automotive Partner of Cricket Ireland and Cricket Scotland, Toyota keeps its focus on continuing to grow cricket from the ground up, driven by its ‘Mobility for All’ mission and a commitment to transforming cricket into the UK’s most inclusive team sport.

For the second year running, Toyota is investing in junior cricket programmes, funding thousands of free bursary places for the ECB’s All Stars Cricket and Cricket Ireland’s ‘Smash It’ programme, ensuring children from all backgrounds can access the sport.

Toyota recently appointed national icon and long-term cricket fan Joanna Lumley as Chief Cricket Officer, with the goal of bringing cricket to new audiences and encouraging people of all ages and abilities to engage with the game by playing or watching.

Toyota is strengthening its role as the Official Champion of Disability Cricket and Title Partner of the Disability Premier League (DPL), supporting England’s national disability teams and driving the growth of Disability Champion Clubs nationwide.

These initiatives are launched ahead of a landmark summer of cricket, including the ICC Women’s T20 World Cup hosted in England and Wales; a landmark first-ever Women’s Test match at Lord’s against India; an England Men’s test series against New Zealand and Pakistan and England Men’s One Day International and T20 Series against India.

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